Feature Development for Event App
B2C iOS App
Improving the game day experience for attendees of a Seahawks Game at CenturyLink Field with the Seahawks mobile app.
Completed as a student at General Assembly Seattle.
3 UX Designers
Research - Learn about the organization, users, and market
Analysis - What issues do users have?
Design - How can we solve those issues?
Solution - Figma Prototype
Use occasion - Seahawks games
Use location - CenturyLink Field
Background - Technology at games
Reviews of current app - What do people like/not like?
Interviews - What do people like/not like about the current app?
How do people experience game day at the stadium?
By far the most reviews were for iOS vs. Android, so we focused on iOS for the initial design.
Synthesizing the Research
Affinity Map - What are the themes we found in the user research about being at a football game?
It’s a way to connect with friends and family.
I need to fulfill my basic human needs - fast!
I need to find my peeps.
Who are we designing for?
Goals for the Designed Feature
Usage Situation - A long time Seahawks fan is at their yearly visit to CenturyLink Field to see a game. They want to enjoy the game with their friends and have an enhanced live experience.
Product Goal - A well-designed and informative iPhone app that enhances the game day experience and makes it easy to find everything you need and make the most of being at the game.
Make navigation easy - find seats and facilities with ease.
Make the ticket experience seamless.
Enhance the camaraderie/team spirit that people attend football games for.
Help people who are attending the game with family and friends connect with them and stay together.
How does Tyler feel during game day?
How will Tyler use the app on game day to meet up with a friend for lunch?
How will Tyler find the features he needs?
Card Sort - How would users organize the content?
Added this as it's own tab in second round of testing
Sketching to Find Possible Solutions
Round 1 - Initial brainstorm
Group Design Studio initial concepts
Round 2 - Expanded Wireframe of User Flow
Iterations from Usability Testing
Refining user flow
Is the right information available?
Label and wording clarity
Low fidelity wireframe with only three main menu options.
Higher fidelity version with nested dropdown menus.
Version with refined (and single layer) menus.
What I Learned
Major Takeaways from this Project
Ruthlessly avoid scope creep!
Make sure you have full access to the thing you are redesigning.
Check commonly accepted interactions of the type you are designing.