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Feature Creation for Event App - B2C
WHO Seahawks (conceptual)
WHAT Consumer Insights, Usability Testing, Prototyping, Information Architecture
RESULT Connection and wayfinding functions to improve game day experience for fans
Product Discovery and Site Design - B2C
WHO The Game Shelf (conceptual)
WHAT User Interviews, Wireframes, Usability Testing, Prototyping
RESULT Multiple ways for customers to discover new games.
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