Product Discovery
B2C eCommerce - The Game Shelf
Creating an e-commerce function for a local store and designing for discovering new products.
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Completed as a student at General Assembly Seattle.
Project Summary
2 Weeks
1 UX Designer
Research - Learn about potential users and how they find games
Analysis - User needs and site organization
Design - Iterative process with usability testing
Solution - Mid-fidelity Sketch Prototype
Research
Background of the store and looking at their current website.
Reviews of The Game Shelf and other similar local businesses.
Interviews with gamers with different levels of experience with the hobby.
Weird issues with the industry - publishers don't let local stores sell their products online.
Competitive analysis - What are some other similar business doing on their websites? What features do they have?
Current Website
Competitive Analysis
Synthesizing the Research
Affinity Map - What things about board game stores are important to customers?
Word of mouth or recommendations are a key way to find games.
People play games because they like hanging out with family/friends.
Browsing games is fun - artwork catches people’s eye.
Task Analysis - What are the steps in buying a board game?
Who Are We Designing For?
Analysis
How does Kaitlyn feel when buying a game?
How should the site be organized?
Card Sort - How would users arrange the categories?
Site Map - How could the site be arranged?
Design
Initial Sketches - Basic Wireframes
User Flow
Usability Testing and Iterations
Changes between Version 1 and 2 include:
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Added a lot more pictures
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Fixed some issues like things not being in typographical order
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Moved the “Jason’s Thoughts” and renamed it to give it less prominence
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Added the Gamefinder description to the product pages
Prototype Version 1
Prototype Version 2
What I Learned
Major Takeaways from this Project
Use the appropriate level of fidelity for the feedback needed.
This was designed with only one persona in mind - adding more would probably have a fairly big influence on the design.